understanding human beings
instinct traces is a world-leading behavioural sciences platform, designed to help organisations understand how their humans think, feel and behave.
Our human-centred
approach
Human beings are inherently complicated, running on some very old programming (that is not optimised for the lives we live today).
Our business is different. We are run by humans for humans. Every project we undertake is designed to empower every person to be the very best version of themselves.
Behavioural science experts
We are not a tech company who have designed an app, but rather behavioural scientists who understand how human beings “work”.
Quantifiable and comparable data
From our HQ, we quantifiably measure human emotions and feelings, comparing patterns and themes across organisations all over the globe.
Run by human beings not machines
Our work is not farmed out to AI or calculated by algorithms, but rather processed by our in-house expert team of behavioural scientists.
World-leading bespoke solutions
Every project is about driving positive change with a range of powerful bespoke solutions that help humans stay safe and perform at their best.
15 years global experience
instinct laboratory is a world-leading behavioural sciences company with over 15 years experience working for some of the world’s largest and most complex organisations.
15 years global
experience
Studying human beings across the planet, from one organisation, is truly enlightening. We can see how culture, parenting, education and society affects how people think, feel and behave. Without doubt, different people in different countries do have slightly different ways of “working”; however, underneath, we are all still human beings.
1.4 million
humans studied and counting
34 countries
experience in
emotions traced
227 human
Areas of expertise
Decision making sciences
At the heart of our work is understanding how human beings make decisions, as ultimately this is what drives every single one of our behaviours everyday!
Resilience & confidence
We understand at the most minute level what empowers us all to be the best versions of ourselves which is underpinned by our own self value and belief.
Energy
levels
In order to perform at our very best, we need energy and the drive, both physically and mentally, to push forwards and stay positive, regardless of the factors that may challenge this.
Emotional
wellbeing
In order to get the best from a person, you must ensure they are happy and safe. Within every project we undertake, we always ensure that people are stable and directed to any help they may need.
Organisational
culture
Our work doesn’t just relate to individuals but grasps the entire nature of an organisation ensuring the culture is supportive, inclusive and, well, human friendly!
Every project we undertake is unique and bespoke. We start by listening, watching and learning to help us understand the challenges you face. How people feel drives what they do.
Our methodology
Understand
To begin with, we start by listening. We need to deeply understand what your challenges are by talking with the leaders within your organisation
01
Understand
Research work is only useful if people believe in what they are doing. So, here we set up a short introductory workshop with users, so they understand how traces works. We must be inclusive and compassionate!
02
Set up
Set-up
We can’t be with your people every hour of every day, so we deploy an app into the organisation to capture everyone's feelings and emotions. These “traces” are anonymous and confidential.
03
Measure
Measure
Analyse
Our analysis work is always undertaken by experts in behavioural sciences who are looking for the smallest of trends and reasons behind human emotions and behaviours. We want to know why people do what they do!
04
Analyse
Using our behavioural dashboards, reports are generated using the information that is collected. This provides an unprecedented understanding of how your people feel.
05
Report
Report
Finally, we provide a range of powerful recommendations to help support people, maintain a positive culture and ensure everyone is safe.
06
Recommend
Recommend
Our app
Our mobile and web-based app is designed to capture how people really feel. But this is just how we collect human feelings. What you do with this information is what makes our work special
Who are we?
instinct traces is part of our parent company instinct laboratory, based in Nottingham, England. Much like our approach to understanding human beings, our unique headquarters provides a glimpse into the future of office design.
Global HQ in Nottingham England
Meeting spaces designed to fuel team collaboration
Creative design studio developing new solutions
Auditorium spaces to teach people how humans ‘work’
Restaurant space designed to allow people to speak freely
Reporting
examples
We offer a live dashboard that allows organisations to see what their people are thinking and feeling in real time. These reports cut through unnecessary pieces of information and are presented in formats that are easy to read and interpret.
Creative
solutions
Our truly unique service allows us to solve any challenge an organisation may be facing by using creative solutions. This is done by pragmatically turning bespoke data and insights into measurable change through innovation, creative ideas and imagination.
Our responsibility
Over the last fifteen years we have learnt so much about how human beings ‘work’. With this knowledge comes great responsibility. At instinct traces, we support several social projects free-of-charge to help people in the most disadvantaged and fragile circumstances, ensuring that they also have the opportunity to be the best version of themselves.